Course Description
This course is tailored for professionals who are interested in knowing about concepts of digital marketing and gaining a basic understanding of the digital marketing channels and help them evaluate the channels to manage digital marketing efforts in any organization.
Learning Outcomes:
In this course, students will learn about:
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Digital Marketing and its channels
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Understand Available DM Channels
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Evaluate DM Channels
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Sales and Marketing as a Continuum
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Corporate Strategy and its relationship to Sales and Marketing
Audience Profile
Anyone interested in knowing more about Digital Marketing.
Exam Format
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Multiple choice
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40 questions
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One mark awarded for each correct answer
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No negative marks for incorrect answers
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30 questions must be answered correctly to pass
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60-minute duration
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Online unproctored exam