Course Description
This course is tailored for professionals who are interested in knowing more about Corporate Sales; learning key concepts in Corporate Sales; and gaining a basic understanding of the Sales and Marketing framework that helps to manage sales and marketing efforts in any organization.
Learning Outcomes:
In this course, students will learn about:
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Traditional and Seller’s Marketplace
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Conventional Mass Media Marketing
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Sales and Marketing as a Continuum
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Relationship between Sales and Marketing
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Focus on Product or Brand Level Marketing Strategy
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Understand the Sales Value Proposition
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Account Management
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Customer Business Outcome Evaluation
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Channel Economic Analysis
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Channel Performance Measurement
Audience Profile
Anyone interested in knowing more about Corporate Sales .
Exam Format
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Multiple choice
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40 questions
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One mark awarded for each correct answer
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No negative marks for incorrect answers
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30 questions must be answered correctly to pass
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60-minute duration
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Online unproctored exam